Our story of 15 years of beixo

Two friends with a good idea

The beginning of beixo is the story of two friends who started doing something on the side. Ad, in 2005 just back from a year travelling to South America, helps friend Patrick with the marketing for an idea of his to start a Dutch bike brand.

To make the plans concrete, contact is made with a bicycle manufacturer in Taiwan. He points out to the friends that he can make a folding bike with cardan drive, something that does not yet exist. Before they know it, they order bikes from the manufacturer and the beixo brand is born.

It went to the notary in 2006, under the name beixo. In that name beixo, you recognise bike or bicyclette from English and French, with a South American sauce, inherited from the year on that continent, from the Brazilian-Portuguese beijo, kiss. And also important: it is a word that does not yet exist, so a URL address is easy to claim.

The sale is entirely online. An interested party cannot test drive, there is no showroom or visiting address. Let it come and if it is disappointing, send it back. After ordering a bike, the buyer receives a USB stick with the manual by return, even before the bike itself arrives. It's 2006, every computer has a USB port and so it's totally according to the hippest method.

From webshop to business

It runs so well that a "webshop on the side" soon turns into a business where the partners of both, Angelique and Monique, also have to help out. Suddenly there are tasks like sales and accounting.

The range expands with the Slim, a full-fledged city bike, which for residents of an upstairs flat, fits very easily in the stairwell behind the front door: as the handlebars fold down.

In 2007, Patrick and Monique withdraw from the business and Ad and Angelique continue. Online sales expand with a network of dealers throughout the country and immediately Belgium.

On Pelikaanstraat in Utrecht, they open an office and showroom, where potential customers can take a test drive. A few years later, they move to De Bilt. The folding bike develops further: a lighter version with a belt instead of a cardan shaft, the Crosstown, comes along. Later, a low-entry version and an electric version.

The first electric beixo

And so the target groups also expand. Initially commuters and young people, but immediately also techies who find the cardan drive interesting, and later retirees with lots of free time and an urge to see more of the world from the boat or caravan. But the bike, with its relatively small 20-inch wheels also turns out to appeal to people with 'limitations', such as with balance problems or if someone wants to keep both feet on the ground. Internationally, beixo is also moving forward. Distributors are reporting from Germany, France and Finland.

The Colorbike was used to set up a charity. A cheap city bike in cheerful colours, but with a chain so not a 'real beixo'. For every Colorbike sold, beixo provided a bicycle in a developing country (Nicaragua, Kenya and Bolivia, for instance), so that a child there could cycle to school. For the maintenance of those bikes there Colorbike Tours founded. A bicycle tour company offering guided bicycle tours in the city of Utrecht, with part of the proceeds going directly to Colorbike. The successor to the Colorbike, the Share became beixo's true city bike. The principle of you get a bike here and they get a bike there remained.

Two schoolchildren in Leon, Nicaragua with their bikes donated by Colorbike.

For the design of the Share - as the successor to the Colorbike, collaboration was sought with designer Jurgen Kuivenhoven. For the Gsus bike collaborated with clothing brand Gsus. For Brik Bikes, also with cardan, beixo handled the introduction and production and the Tembo, an indestructible bicycle for nurses in Uganda and Kenya, came from a collaboration with Cycling out of Poverty. The Slim is also on its third design and was featured on the front page of the AD Bicycle Test in March 2021.

The drawing from the bike manual on which the Brik frame is based.

beixo continues to seek cooperation with other parties. Even in the development of the upcoming 3-wheeled cargo-bike, we enlist the help of technical students from TU Delft, Utrecht University of Applied Sciences and TU Twente, for example. Trainees technically light and screen the new plans and come up with suggestions and recommendations.

From its showroom in the centre of the old village of De Bilt, beixo invites everyone to join in celebrating its 15-year anniversary. Stop by to see our range or book a test ride. Our compact and crosstown folding bike, electric or non-electric, the basic folding bike pyōra, the share and the slim, after 15 years of development they are at their best. You are most welcome.